Starbucks achieved profitability for the first time in the early 1980s in Seattle. Despite an initial economic setback associated with its late 1980s growth into the Midwest and British Columbia, the firm saw a renaissance in the early 1990s with its entrance into California. Starbucks debuted its first shop outside of North America in 1996 in Tokyo; international locations now account for over one-third of the company's total store count. Between 1987 and 2007, the corporation launched an average of two new stores every day. Starbucks launched its Reserve program for single-origin coffees and high-end coffee establishments in 2010. Starbucks participates in the initiative by operating five roasteries with tasting rooms and 43 coffee bars. On December 1, 2016, Howard Schultz announced his intention to step down as CEO in April 2017 and be succeeded by Kevin Johnson. Johnson became CEO on April 3, 2017, while Howard Schultz stepped down as Chairman Emeritus on June 26, 2018.
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When the 1971 logo is flipped over, it resembles a goat's head, a demonic sign often utilized by the Illuminati. Starbucks' 2011 logo incorporates a star in the location often reserved for another Illuminati emblem, the all-seeing eye. Anti-Semitic organizations assert that the mermaid represents Queen Esther, implying that the corporation is complicit in Zionist plans. Colors of the symbols
